Vancouver Airport Marriott — Fully sold out during the 2 day preview. Investors stood in line for 6 hours at the subsequent Grand Opening just to write backup offers.

What Does Maverick Do For You?

In a nutshell, Maverick will get your real estate project to “SOLD OUT” faster and more profitably than any other method you could choose. We are experts at it and it is all we do.

If you are stuck in conventional sales and marketing programs then you are missing some fantastic opportunities. There are definite techniques for dramatically increasing the sales success on your project and Maverick specializes in doing just that — creating and implementing sales and marketing programs that deliver results! Here is a brief outline of our services:

• Powerful, Integrated Sales and Marketing Programs — This is our core business: full service, complete sales and marketing programs. We start with consulting on what product to build and how to design it and take it all the way through to sold out. While we prefer you to stay involved, and most of our clients do, you could literally turn your sales and marketing over to us and go on vacation for months — we’d just take care of it and get the job done. We have a particular expertise in doing fast sale programs on a pre-sale basis and have also successfully applied this expertise to selling finished product.
• Special Assignments and Situations — Workouts, taking over stalled projects and making them work. Figuring out how to deal with unique situations. Taking over an in-house team and engineering a success. We’ve had enough different experience in a variety of markets that we can find a way to turn a sow’s ear into a silk purse.
• Consulting — You get this with our integrated sales and marketing programs. But while we’re not trying to build a separate consulting practice, we do take on a limited number of assignments. You’ll get straight talk, concrete recommendations and practical steps that make sense. And no, we’re not scared to tell the emperor that he’s not wearing any clothes — sometimes we’re the only ones who will. And it may save you millions of dollars.
• Product Types
  We specialize in dealing with multi-unit real estate to be sold to the end purchaser in urban and resort settings:
  • Condominiums — hi rise and low rise
  • Townhomes
  • Cottage and Cabin projects
  • Single-family home projects
  • Lot subdivisions
  • Fractional real estate
  • Condominium hotels

Note: Maverick is a licensed real estate broker in British Columbia. In other areas Maverick works in conjunction with a licensed real estate broker in that area.

Who are Maverick’s Clients?

Poulsbo Place - Washington State - Took over existing program resulting in substantial sales increase.

Maverick clients range from seasoned pros who are on top of their market and want to stay there to first time developers who are betting the farm. Project sizes from
$50 Million to over $1 Billion.

Our clients choose Maverick not because they don’t know what they are doing but rather because they know exactly what they are doing: giving their project the best possible sales and marketing expertise available. And this isn’t just limited to smaller developers who don’t have sales and marketing staff. Some of the largest most successful developers in North America chose to use Maverick to bolster their own internal staff because they know the huge advantage of the fresh thinking that comes from experts who daily live and breathe project marketing and sales.

Most of our clients are developers, but we also work with lenders, investors and resort owners.

So How Exactly Will Maverick Make Your Project So Wildly Successful?

We start by looking at your project as unique, with its own challenges and opportunities, just waiting for the right mix of wisdom, creativity and execution to turn it into a successful money maker. We don’t apply cookie cutter solutions that might be right somewhere else but not for you.

Then we advise you on what to build to maximize your chance of success. We’ll put a marketing plan and budget in place that will attract buyers to your project and we’ll create a compelling sales story that will cut through the clutter and grab your prospect’s attention like a call from their mother. We’ll assemble, train and manage the sales team to secure the sales you need and we’ll support them with a strong operations program to keep everything running smoothly. Then we’ll tie it all together in a nice neat package so that the marketing, sales and operations actually work together to turbo-charge your sales.

Centro - Vancouver Hi Rise 70% sold in 30 days.

Sounds simple, doesn’t it? You know it’s not.

Along the way we’ll work our butts off to get you to the finish line. We’ll focus maniacally on getting the basics done well… things like opening on time, having the staff trained, making sure there are actually brochures and contracts in place when it’s time to start selling. We’ll add in some marketing and creative magic from our long experience and big bag of tricks to create a compelling sales story that will draw in prospects like bears to honey. And we’ll keep everybody working together though regular meetings, updates and a process to have all of the team working in the same direction. (Yes, we know that’s like herding cats in an open field but we’re pretty good at it and we have protective clothing).

Most importantly, we’ll keep the focus on sales and your profits— right from the start to the finish. It’s what the marketing is for. It’s what the ads are for. It’s why we’ll fuss over the design of the homes and the merchandising in the models. It’s why we’ll fight with the creative guru at the advertising company that insists there be no phone number on the ads and direct mail pieces because it ruins the design (real story). Sales and your profits — that’s ultimately why you’d want us involved, isn’t it?

Without getting too technical or into a ton of detail we’ve outlined some of the key areas we deal with in creating a wild success for you. We’ve outlined it for a new project to be sold on a pre-sale basis off plans, but the same basic considerations work for built product and solving stalled projects and work outs — you just have to apply them differently.

A. Marketing

1. Understand the developer’s objectives and realities

We start with understanding what your objectives are. Do you have a pre-sale target? Do you want to sell fast, push prices to the max but sell slower? Are there timing and financial constraints? It all impacts how we work with you to create a success.

2. Who is the target market? Who is going to buy what you have to sell?

We start with knowing who you’re going to sell to. It’s perhaps the most important factor in creating a success. Without knowing who is going to buy what you have, your building design, sales and marketing efforts will be like playing pin the tail on the donkey. Blindfolded, spun around, banging into the walls, tripping over things, trying to find a target out there somewhere. Only the stakes are a lot higher.

Anyway… you get the idea. We look intensely at who the buyers are, including putting together profiles of real people, what they read, eat, drive, do and where and how they live now. It lets us and all of the other creative players think about real people who are going to buy, not just a generic “target market” and it helps everyone hit the target.

The Grande - North Vancouver, BC - Set new market prices and Pre-Sold in a traditionally Non-Presales market.

 

3. Create a marketing plan and budget to meet or exceed the objectives

Once we know your objectives and realities we can craft a marketing plan and related budget to get you to the finish line — subject always to your approval. Knowing where we are going up front improves the chance of success dramatically, for the whole team involved. It also means that we make the marketing dollars do more because we’re planning in advance, not waiting until the last minute to make decisions.

4. Execute the marketing plan through to completion

We execute the plan including assembling and managing the creative sub-trades to create the marketing materials, displays, models, ads and promotions, and virtually everything that is needed to sell. We make sure things happen on time and on budget and not only do we know who the buyers are going to be but we go out and get them.

5. Keeping the focus on sales

We’re in the business of selling real estate for you. In our view everything we do is ultimately to generate qualified prospects and make sales—faster and at higher prices. Some advertising companies hate us. Really! We care more about results than about them winning awards with beautiful brochures and ads that do squat for you except spend money. Results are calls from qualified prospects or people showing up in the sales center ready to buy and, ultimately sales. We keep everybody focused on the real job.

6. Monitor the results and adjust the campaign and prices

Marketing is an inexact science and the marketing gods are fickle. It means that despite our years of experience, all of our successes and wisdom that things seldom go exactly as planned. They’re either better or worse. That’s reality. The key is to monitor what’s going on closely and adapt.

If the sales are coming faster than expected then we’ll push the prices up — quickly and often. Maybe even ten times in a day if we think the market can absorb it. And we’ll start cutting the back-end off the marketing budget to save you some money.

If direct mail is producing more leads that turn into buyers, then we’ll move money from advertising to direct mail. If we need more sales staff, we’ll bring them in.

The key is to watch what’s going on and adapt in order to produce the best, most cost effective results.

B. Sales

Evergreens - Richmond, BC - Hi rise, Pre-Sold 70% in 3 weeks.

1. Start with a strong sales team

To generate strong sales you need to have good sales people. “Well, duh!” you might say, and you would be right. But you’ve been to lots of projects where the sales people were tragically bad, haven’t you? In fact in many markets it seems to be the norm.

We hire good sales staff and have high expectations of them. It makes for faster sales at higher prices — always.

2. Train the sales team intensively & extensively

Over and over we hear from new sales people who go through our training that “We’ve never had anybody train us like this or go into this much detail.” Selling is serious business for us and for you. If we make sure the sales people are well trained up front and then updated regularly, we’re all likely to make more sales, aren’t we?

3. Require the sales team to commit to your project

We don’t rotate sales staff through a site and we don’t let them work on more than one project at a time. If they have other listings it’s too easy for them to shift some of your prospects to make a sale somewhere else or to take or make calls on other listings when they should be working on your project. We want the same sales team on the site all the time, so they can build a relationship with the prospects and we want their full attention on selling your project. They win only when you win.

4. Aggressively manage and monitor the sales team

This is where we reveal a secret. Here goes… salespeople don’t always do the things they should. Are you shocked? Probably not. The reality is that some of the things that make for great salespeople mean that often they may not be the most organized or able to stay on track on their own. Leads get forgotten and people not followed up with. That’s why we actively manage, monitor and encourage our sales team. We review prospects on a regular basis to move the process forward. It all adds up to more sales faster, for you.

5. Create an environment that emphasizes excellent customer service

Happy buyers bring their friends and families back to buy, they pass on referrals and they are the easiest to work with during the closing process. We understand the benefits of great customer service and build it into the system. It makes for more sales and makes you look good.

C. Operations

A strong operations backbone supports sales and marketing success and keeps the whole program running smoothly. We can have tons of prospects coming in and the sales team writing deals as fast as they can, but if there isn’t an infrastructure in place to deal with the paperwork, make sure the phones and computers work and the hundreds of things that need to happen in the background to make a successful program keep running, it all comes crashing down. Things like:

• Registering visitors
• Producing traffic and sales reports
• Processing the offers and managing the files
• Managing and using the buyer, traffic and prospect databases to help generate more sales
• Handling couriers and mailings
• Keeping the supplies in order
• Chasing down deposits and making sure subject conditions get waived from offers
• And on and on…

It all has to happen and we know that the sales team simply isn’t going to do it. Nor should they. You want them selling.

We bring proven sales operation infrastructure, program and systems that work to your project. Just like with the sales team, we’ll put the support staff in place, train them and manage both the staff and the program to make sure it’s working.

D. An Integrated Sales, Marketing and Operations Program

The main reason we like to oversee all of the marketing, sales and related operations components is that when they work together cohesively the results are multiplied. It’s like adding turbochargers to your sales program. Makes sense, doesn’t it?

But the norm in the business is that the components seldom work together. An advertising company is handed the marketing assignment. If you’re lucky they might even know something about selling real estate but often they don’t. The sales team goes off on their merry way assuming the marketing will get done well enough to generate good prospects and if operations has any attention paid to it at all it’s an afterthought. Nobody talks to each other. Hmmm. Sounds like a recipe for disaster, doesn’t it?

We’re not prepared to leave the success of the project to chance. That’s why we manage and integrate marketing, sales and operations together. It means that things don’t slip through the cracks. It means that the marketing will actually work with and support the sales. It produces dramatically better results and eliminates a ton of headaches for you and for us.

E. Leveraging Your Time and Expertise

Part of our job in creating a sales success story is to do it without you having to be involved in every tiny detail of the marketing and sales process. You’re in charge and make all of the important decisions, but we’ll take care of the marketing and sales for you, which frees you to spend more time on…

• Getting the best pricing on your construction which puts more money in your pocket
• Keeping the building on time to reduce your carrying costs and make the buyers happy
• Finding and doing your next project or deal so that you keep your pipeline full
• Building and maintaining your relationships with your family and friends
• Taking some time for yourself to ski, golf, fish or go on a vacation
• Maybe getting together with your significant other, going out for dinner, sitting in front of the fire and… well you use your own imagination

Does Maverick sound like a fit for you?

If so, click on our contact us page for options or call Bryan Woolley at 604-661-1868 to talk about your project or assignment. We’d love to hear from you.